Posted by QRAlex in Promotion, Spotted QR Codes
on May 6th, 2011 | 15 comments
Standing in line for my afternoon caffeine fix I noticed a couple of ladies with their phones out, laughing and trying to take a picture of something on the promotional Frappaccino banner. After they walked away, I noticed that on the banner was a QR Code, and this was evidently what the two women were trying to capture.
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Click on the image for a larger version.
I thought a couple of things were interesting about this particular promotion:
- There was no instructions near the code. Either A). Starbucks assumes that people know what the codes are and trust them to know how to interact with them, or B). that people will ask one of the baristas what the mark means if they’re curious.
- This code was probably two inches square, and as such should have been an easy scan for even the most basic smart phone QR code scanner, but at least one of these two women were having problems. Either because they were laughing and couldn’t hold the phone still enough, or because the banner was moving slightly because of the movement of the air in the room, making focusing the scanner difficult. Or, the caffeine from their Venti Caramel Mocha Frappaccino with extra drizzle had hit their system and they had the shakes. I wouldn’t rule it out.
Scanning the code brings up a page that prompts you for your email address, under the teaser of “What will you find?” suggesting, to me at least, that there may be some sort of scavenger hunt in the works. Either way, I’m looking forward to seeing more of these types of promotions in the market. (Side note: see the wifi signal strength indicator? Zero bars in a coffee shop the size of my garage. Free wifi only works if you can hold the signal.)
I don’t know why I’m surprised. Starbucks led the way with a bar code in their iPhone app that links to your Starbucks account, and placed special scanners at most of their registers. I think I remember reading at one point that the code was actually a QR code, but the one on the “back” of my “card” is a modified bar code. This photo is of course blurred so you don’t steal my cappuccino money! Just kidding…